Getting to the Bottom of the FreshDirect Story

Lucas wrote in the Prospect Heights Message Boards: “I just spoke with Fresh Direct’s PR. The story about the CMO handing over his business card was very compelling to me, so I had to get to the bottom of it (I work with a biz mag, thought it might have been a story.)”

“Fresh Direct says the CMO never met with Tessa, the blogger. Fresh Direct says it did send an official to meet with her, though the official was apparently a guy from the Transportation division. And while he did bring photos and leave his business card, the company says he ‘absolutely did not’ tell her to hold it up to the door – or present it to the delivery person.”

“Can’t say who to believe, but I gotta believe it would be pretty audacious for Fresh Direct to lie about all of the above…”

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