Ten days ago (six years ago in Internet Time), the Newark Star-Ledger reported that the New Jersey Nets are “suddenly … ‘the New Jersey Nets presented by Jackson Hewitt.'” This is the doing of Brett Yormark, the former NASCAR exec who’s trying to “sell” the Nets to Brooklyn.
Carrie at Stay Free Daily asks: “Could this move prompt NYC officials to realize that … using a sports team named after a tax preparation service isn’t exactly going to help ‘brand’ Brooklyn? Nah, I doubt it…”
[ALSO FOR SALE: “B.S.” Branding Iron.]
This is what we have to look forward to if Ratner’s plan goes through? God help us.
The Nets presented by Jackson Hewitt would fit perfectly next door to Chuck E. Cheese brought to you by Bruce Ratner.