"Brett Yormark … in his new job as chief executive of the Nets’ parent company … one of Yormark’s priorities will be to persuade sponsors and fans to embrace the team…"
"’When I took over the [NASCAR] position in 1998, similar to what I’m finding now, we were fighting a perception,’ said Yorkmark, 38. "With NASCAR, it certainly was that whole southern thing… With the Nets, too, it’s about re-imaging.’"
"…Ratner hopes to relocate the Nets to an arena in Flatbush by the 2008 season and critics have questioned whether the fan base needs to be rebuilt …
Thank brownstoner for the tipoff.